Why Companies Turn to Digital Marketing to Survive COVID-19

Why Companies Turn to Digital Marketing to Survive COVID-19
7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis. So Companies Turn to Digital Marketing to Survive COVID-19

The five reasons small businesses turn to digital marketing are:
1. People Spend More Time Online
2. Digital Marketing is Cost-Effective
3. SEO Boosts Online Visibility
4. Personalized Emails Keep Clients Engaged
5. Social Proof Increases Credibility

1. People Spend More Time Online

The pandemic has caused governments to set curfews and social distancing rules. With that, people are spending more time home browsing the web.

Small businesses have to rethink their selling strategies and reach their local audiences online.

2. Digital Marketing is Cost-Effective

Small businesses aren’t only operating on a small budget in many cases, but they also might be barely getting by during the pandemic.

Digital marketing is the most cost-effective way to reach potential clients and promote their offerings, making it a more feasible option for smaller operations.

3. SEO Boosts Online Visibility

During the crisis, a large number of people are shopping online. From clothes to food and electronics, users browse for different products on search engines.

Optimizing their websites for SEO makes small businesses’ offerings visible to these searchers.

4. Personalized Emails Keep Clients Engaged

For small businesses to survive they need to keep their clients engaged and there is no better way than leveraging email marketing and sending personalized messages.

Informing clients about the current status of the business and providing useful tips builds trust and loyalty.

5. Social Proof Increases Credibility

When people pick products or services during a crisis, they look for evidence of who they can trust.

Having a website that features case studies and reviews improves the brand’s reputation and builds trust.

Why Companies Turn to Digital Marketing to Survive COVID-19 & The Way Forward

With the economic impact the Covid-19 pandemic has placed on local, regional, and national companies, every business – small and large – is working towards developing a new normal to withstand the everlasting effects the pandemic has placed on society.

Learning to adapt is a hurdle everyone is trying to jump over, which will not happen overnight. Businesses are working to transition from office-based work to being completely remote; companies are trying to find safe ways to collaborate with clients to maintain connected and build further relationships; society is transforming to maintain relevance in this unpredictable time.

Digital marketing is a crutch that society is now leaning on, and SV International Technologies is here to help. Our team of experts want your business to succeed, taking you along every step of the way to build brand awareness, successful e-commerce sites, and completely transform your online presence.

SV International Technologies works directly with employees and project members to ensure we develop content management systems that you are proud of. At SV International Technologies, we have the tools you need to develop an effective digital media strategy that will help you reach the goals of your business.

Contact us today to learn more.

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