Best Website Builders (In-Depth Review)


Best Website Builders: I have been creating websites for years. Now it is much easier than it used to be. You can simplify or take your site to the next level, with no programming or design experience required.

There are a handful of popular options that will get you where you want to go. However, the best website builders have different strengths and limitations. I use WordPress because I can do exactly what I want and support millions of visitors to my blog every month. It might work for you, but some of my other top options might work better, depending on what you’re trying to do.

These are the top five website builders that you can start using today. I have included detailed reviews to help you get an idea of ​​why each product is so good.

Take control and manage every detail of your site. Or use my number one pick for the website to build itself. Your call.

1 – Wix Review – Best for General Use

Wix splash page for Best Website Builders

Wix is ​​a really simple website builder that can help you create just what you want. Start with one of their many, many templates and customize it from there.

You don’t need any web design experience to create a crisp website, whether your goal is a blog, company page, or online store. Wix is ​​a true Swiss Army knife solution, and it’s easy for anyone to use.

In fact, it’s so easy that you can sit back and let Wix build your site for you. If you don’t feel like dragging and dropping site elements instead, just answer a few questions and Wix’s Artificial Design Intelligence (ADI) will put together what you need in just a couple of clicks.

Wix really goes the extra mile to allow anyone to create an effective website and offers many extras to help them gain traffic.

Most of Wix’s paid plans give you $ 300 in free digital ad coupons so you can market your new blog or eCommerce store at no additional expense on your part.

Also, there is a lot more marketing you can do for free to get to the first page of Google by employing my SEO strategies for Wix sites.

On top of all that, Wix’s paid plans are fairly competitively priced:

Wix pricing for Best Website Builders

Advantages of Wix

Here are the best things about Wix:

  • Powerful App Marketplace: Wix has a huge number of add-on features that you can access through its App Marketplace. Do you want to book meetings directly on your site? They have you covered. Do you want a live chat popup box? Just click and install it on your site.
  • Covers All Needs: Wix covers most of the needs of people looking to set up a website. This includes setting up an e-commerce store, blog, or even a simple information website.
  • Lots of Templates – Wix has a wide variety of templates you can choose from to get your website up and running quickly. Their templates are well designed and take user experience into account.
Wix templates for Best Website Builders

Cons of Wix

Here are the weakest parts of Wix:

No migration – A big downside to Wix is ​​that you are locked down, so you can’t take your website code elsewhere later. This can cause problems if you need to quickly scale your business. Jack of all trades, master of none – Wix’s main strength is also its weakness. Although he has many features, he cannot compete with the quality of specialized website builders.

Who should use Wix?

Small Business – If you offer a service like legal advice or marketing, Wix is ​​a solid website builder that will take care of all your needs. If your focus is selling products online, avoid Wix. Freelancers and Professionals – Similarly, Wix is ​​ideal for professionals who want to showcase their personal brand. It will allow you to cover all the potential bases to highlight your portfolio, such as taking meetings and even blogging.

Try Wix for free today.

2 – Weebly Review – Best for Beginners

Weebly splash page for Best Website Builders

Next, we have Weebly, which is a drag-and-drop site builder that prides itself on ease of use.

Weebly currently has over 50 million websites and has been around since 2006, which is a great achievement and a testament to the effectiveness of the platform.

So what has made Weebly a consistent favorite among users? It all comes down to a simple user experience and a short learning curve. Weebly doesn’t bombard you with features or a complicated interface.

Instead, it lets you go straight to the point of setting up your website.

Weebly pricing for Best Website Builders

Weebly Advantages

These are the best things about Weebly:

  • Simple and easy to use: Weebly has a simple interface with drag and drop mechanisms that just work. Everything feels natural and intuitive. It also helps that they have an onboarding mechanic with email explanations and pop-ups when you start.
  • Migration – If you decide you want to host your own website, Weebly makes it easy for you to take your site off their platform. Affordable – Compared to other generalist website builders, Weebly has one of the most affordable pricing structures.
  • Excellent Customer Support – Weebly has a powerful customer support team that is active every day of the week. They usually respond within 1 day via email or even faster via their live chat or phone lines.
  • Online Store Capacity: Although limited in its free and lower-tier plans, Weebly allows you to set up a Square-powered web store. If you’re already using Square as your payment processor, Weebly offers an inexpensive and easy way to start selling products online.
Weebly themes for Best Website Builders


Here are the weakest parts of Weebly

  • Lacks feature diversity – The downside to using Weebly is that it isn’t as powerful as Wix. For example, there are fewer functions. Also, some features, like its content management system and analytical tools, are much weaker than the competition.
  • Limited customization: Since Weebly uses a drop-and-drop interface and themes, customization can be quite limited. Wix has this problem too, but they have more tools at their disposal to solve this problem. Scale Issues: Weebly is just not a great platform if you have plans to grow your website significantly – it’s just a simple website builder for day-to-day users.

Who should use Weebly?

People who need simple websites: As a general rule of thumb, you should use Weebly if you are not very tech savvy and want to create a simple website quickly. One category of users would be associations or clubs that want to create an information site about their group.

Try Weebly for free today.

3 – Review – Best for Creating Landing Pages site splash for Best Website Builders is a lot like Weebly – it’s incredibly easy to use, with an intuitive drag-and-drop editor that lets you tailor any available template to your needs. And it comes at a great price and with great support.

But I think the website builder shines the brightest for a particular need: setting up landing pages and single page sites in an instant.

Seriously, it’s super easy with – start with one of their 126 templates, then tweak the colors, change a few images, replace the copy, and add a custom form. Done, you have a beautiful landing page, done in about 15 to 20 minutes.

You can create a bunch of unique landing pages in one go or create simple or temporary websites with ease. And also at a competitive price. pricing for Best Website Builders

Advantages of

  • Email Accounts: offers you five email accounts to match your domain. That’s a boon for people creating landing pages with – not only can you create multiple sites in a snap, each can have separate associated email addresses for split testing or collecting contest entries. in a place where they won’t. overwhelm someone else’s inbox.
  • One Year Free Domain: will include one year of a free domain available when you purchase one of their website builder plans. Very Affordable – Everything I mentioned above is on the Starter plan, which starts at $ 1.95 for your first month and is $ 10 per month after that. However, you can save a lot if you only go for a full year at the time of payment; that’s just $ 50 for the full 12 months, a savings of over $ 60.

Cons of

It shouldn’t be built from scratch – the available templates are a bit of a box to start with. It’s easy enough to customize them away from the original look, but some elements are permanent or at least inflexible, which can make it difficult to quickly create the exact site you had in mind.
Limited eCommerce features: also has marketing and e-commerce plans for its website building service. They are a bit more expensive and more appropriate for independent business sites, especially for local and small businesses. But more advanced selling features are lacking overall.

Who should use

Salespeople and Marketers Working on Multiple Campaigns – If you want to remove landing pages in the blink of an eye and reap the helpful benefits of bundled email and domain, go with and enjoy all the value that you get from your starter pack.

Get started with today.

Also Try: Best SEO Plugins for WordPress – 2021 Full Review

4 – Shopify Review: Best for Ecommerce

Shopify sell online splash page for Best Website Builder

If you plan to sell any type of product online, from jewelry to electric scooters, your best bet will be to use a dedicated e-commerce platform and website builder.

Without a doubt, number one in this category is Shopify. The platform powers more than 1 million merchants in 175 different countries, and it is the third-largest online retailer in the US, behind only Amazon and eBay.

Shopify software represents a complete end-to-end platform that allows you to set up, manage, and promote an online store. You can easily list your products for sale, accept payments, and fulfill orders, all under one roof.

Shopify pricing for Best Website Builders


These are the best things about Shopify:

  • Ecommerce Specialty – The main appeal of Shopify is that it is a niche website builder focused on building an eCommerce store. This means that all of its functions and processes are geared towards that end, resulting in a powerful platform that can help maximize sales.
  • Security: If you are going to handle transactions, you need ways to keep your site safe and customer data safe. Shopify stores have strong cybersecurity measures in place that a self-hosted website would normally lack.
  • Integrated sales channels: Shopify has strong integrations with other platforms, such as Facebook and Amazon. This allows you to optimize your sales by managing your catalog on each platform under one roof.


These are the weakest aspects of Shopify:

  • Niche Focus on Ecommerce – Because the focus is on eCommerce, Shopify lacks some of the features and finesse of other website builders. For example, its content management system is very limited compared to WordPress.
  • Transaction Fees Monthly Fees: With every sale you make on Shopify, there is a transaction fee that ranges from 2.4% to 2.6%. Combined with the payment provider’s fees, this can lower your margin.

Who should use Shopify?

  • Physical Stores – If you have an in-person store and are looking to sell your products online, Shopify will give you a solid foundation in the digital world.
  • Ecommerce startups – Entrepreneurs starting out with new brands or drop shipping will also benefit from the quick end-to-end setup that Shopify offers.

5 – WordPress review: best for content management

One of the oldest and most trusted website builders is WordPress. The platform has come a long way since its launch in 2003 and is the most popular content management system on the web today.

In fact, WordPress powers a whopping 37.6% of all websites.

As WordPress existed during the early days of the web, its focus revolved around content, which was the most prominent form of website at the time.

It maintains that approach to this day, and WordPress has arguably the best content management system of all the different website builders.

An important caveat is that WordPress is divided into platforms:

  • – This is the open source (free version) version of WordPress that comes with more flexibility, but is more difficult for non-technical users.
  • – This is the paid version. You can get help with theme installation and administration, but it is generally less customizable. pricing for Best Website Builders


Here are the best things about WordPress:

  • You are in full control: Unlike other website builders, WordPress is fully customizable as the site is developed directly with code, rather than drag-and-drop interfaces. This means that you have much more flexibility in terms of design and function. Robust Blogs and CMS – WordPress is built from the ground up with content in mind. It has some of the best tools for publishing and managing content, including team management, advanced scheduling, and categorizations.
  • Lots of Plugins – There are over 52,000 plugins available for WordPress. You can measure and improve your SEO with plugins like YoastSEO, or you could even add a new feature like a shopping cart.


These are the weakest aspects of WordPress:

  • You may need help: Since your WordPress site is built with code, you will likely need help installing and updating your WordPress theme. This can come at a considerable cost, especially if you want continuous changes.
  • Learning curve: If you want to manage and update your site yourself, it may take some time to learn how to do so. Managing and scheduling posts is relatively easy, but updating the look of your site or installing a plugin is much more difficult.
  • Security Issues – Since your WordPress site is self-hosted, you are more vulnerable to cybersecurity issues. Some of the plugins for WordPress can also pose a risk.

Who should use it?

  • Bloggers: If writing is your main goal, WordPress is a great option. The platform is designed for bloggers, optimizing content management and SEO. WordPress will allow you to scale and get the most out of your content.
  • Content-centric businesses: Similarly, if you’re building a content-heavy business, such as a new website, WordPress will help you manage the operational side of content production much more easily.

What I looked at to find the best website builder

Now is the time to take a closer look at some of the specific characteristics to consider when evaluating a website builder. Remember that while some website builders may fall into the same category, each may meet your needs differently.

For example, you may be setting up an online store and your main consideration may be a low learning curve, while someone else may be thinking of a platform that allows them to scale easily.

Here are some features to consider.

Easy to use

Things to consider:

  • Intuitiveness – Some website builders are easy to use and have simple interfaces with drag and drop functionality. This is useful as you will not have to make the Google changes you want to make with the tool. Learning curve: If you are not good with technology, it is unlikely that you want to spend hours learning how to set up a website. Some website builders are much easier than others.
  • Set-up time – Similarly, you may want your site up and running right away, especially if it’s an event you want to promote.
  • Ongoing Management – The need for outside help to manage your site defeats the purpose of a website builder. It should be easy to manage in terms of updates. If you’re new to online setup or short on time, how easy it is to get started will probably be your main concern.


Things to consider:

  • Custom Code – Website builders use standardized code, which are the building blocks of a website. These allow you to easily create a site with various features. In some cases, however, you may need your own custom functions and the ability to write your own code.
  • Migration – At some point, you may want to host your website yourself. However, not all website builders allow you to make this move easily. In some cases, you may need to redevelop your site from scratch.
  • Integrations – You will likely create new goals as your website grows, such as posting ads or incorporating social feeds. Some website builders are more compatible with other platforms and easier to integrate.

You should seriously think about scalability if you are already an established business looking to create an online presence. This is particularly true if you already sell products on a large scale in the real world.

Startups in the fundraising process and looking to quickly scale or even change the core features of their product need to be careful here as well.


Things to consider:

  • Support channels – You will need to consider the different ways you can contact support teams, such as live chat, email, and phone. Detailed FAQs (FAQs) are also important.
  • Responsiveness: If your site crashes at 5PM ET, but your support only works during European time, then you are in trouble. Some computers can also respond much faster than others.
  • Compromise: Unfortunately, some support teams are useless. Maybe they get paid too little so they don’t care, or they are overworked. Either way, you need support that can really solve your problems.
  • If you plan to run a site with a lot of visitors and it happens to go down, the last thing you want is an unresponsive support team. This is especially true if you plan to drive heavy traffic at any given time.

A website builder with a strong support team is also helpful if you’re just getting started online, considering you can still get stuck, even with simple interfaces.


Things to consider:

  • Cost: Some website builders can be more expensive, with some reaching more than $ 299 a month (for landing pages, for example). Others are permanently free with the option to upgrade for a small monthly fee.
  • Trial: Before you commit, it may be helpful to take advantage of a trial offer to play around with the tools. You will probably find that some are a better fit than others.
  • Hosting and Domain – Most website builders will host their website on the web, which is usually included in the price. Some may also offer a domain as part of the package. Otherwise, you would have to buy them yourself.

If you plan to make money from your website, whether it’s selling products directly or capturing leads, then price shouldn’t be a key consideration for you. Make an investment in the best service for your needs.

However, if you just want to set up a small information site, then you could do it with the cheaper options.

In general, website builders that have in-depth features tend to be more expensive as they solve more specific problems.


Things to consider:

  • Ecommerce Store – If you plan to sell things online, you need a website builder that will allow you to do so. Consider sub-features like payment processing and product catalogs.
  • SEO – Some website builders have tools that allow you to rank higher in Google searches.
  • Marketing tools: You may also need other marketing tools, such as forms, pop-ups, and chat boxes.
  • Community – In some cases, you may want to expand your website to a community where people can communicate and network (also known as a forum).
  • Analytical tools: Website builders can also offer analytical tools that help track traffic on their website or at least integrate with other tools that do. Niche Features – Maybe there are some special features you’re looking for, like the ability to set up a crowdfunding campaign in addition to having a standard website.

The characteristics of a website builder are the main thing to consider when deciding which route to take. This is because they will have the greatest impact on your specific goals.

For example, if you want to set up a landing page for a specific product, trying to optimize with a generic site builder will be a hassle. You will likely lack the in-depth analytical tools that a dedicated landing page builder would have. Also keep in mind that there are some features that you may not need now, but might need in the future, such as if you plan to run paid ads on your blog posts.


Things to consider:

  • Themes and Templates – Website builders allow you to start with a pre-built website that can be customized to varying degrees. Some themes have different purposes in terms of branding and utility.
  • Mobile Device Compatibility – You will need to ensure that your website creator automatically makes your website easier for mobile device users, usually with a responsive design.
  • Customization: You may want to make some changes to your template. You will need to consider the various customization tools available.

Regardless of your goal, you should always be concerned about providing a great user experience to the people who visit your site. It just makes logical sense – if your site is difficult to navigate, people won’t get the most out of it.

The actual design and branding are important too. For example, some designs are more corporate while others are more welcoming. There may be a design template that really suits your particular brand.

And if you’re selling something, you need to make sure the layout is optimized to increase conversions.

Now that you have a good understanding of the types of website builders and the features to look out for, it’s time to take a look at some of the best website builders on the market.


One important thing to keep in mind is that the website builders listed above can serve multiple functions. Now that you have a solid overview, it’s time to take a look at the details of each platform. Use my recommendations as a guide to get started:

Wix – Best for General Use
Weebly – Best for Beginners best for creating landing pages
Shopify: Best for Ecommerce
WordPress: the best for content management

Follow the links to further explore each option. The best option for you will come down to both your needs right now and where you plan to take your website in the future.

After reading reviews like this one, be sure to step back and put your particular needs at the forefront of the decision before committing.

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